Brain Games: Balancing Money and Ideas

By accident or design, the game industry is beginning to work out how to find the right balance between great ideas and business strategy

In 1939, suits at MGM were making final preparations for the release of their big fantasy extravaganza, The Wizard of Oz. Execs decided it needed to be cut, most especially in the — they believed — overly long black and white Kansas preamble to Dorothy's trip to Oz. The decision was taken to scrap one song.

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