Branding in Barcelona, Moritz is BackJoe Ray
Do enough eating, drinking or walking around in the food-crazed city of Barcelona and the signs are hard to miss: a big, blue "M" on a canary yellow background, announcing the return of Moritz beer to Spain's Catalonia region. It's a smart look that's somehow both nostalgic and modern looking, which seems to be exactly the message that the recently relaunched beer brand wants to convey.
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