Hog Heaven in Beijing

Call it the tale of the Dragon and the Hog. Soon, Chinese highways may ring out with the distinctive growl dear to motorcycle fans worldwide, as Harley-Davidson (HDI) in April opens a Beijing dealership, its first authorized outlet in the mainland. While Chinese biker culture today may be more about pedal-power than Harley-style hyper-horsepower, the company is betting that will change as the mainland's economy continues to surge. "We are looking at China as a long-term market exercise," says David Foley, Harley's managing director in the country.

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