Ads Help Nintendo's Metroid Go 3D

Ad-man Leo Burnett talks about the TV commercial for Nintendo's Metroid Prime: Hunters, and how it's targeting more than just kids

In 2002, Retro Studios re-imagined the Metroid series. Up until that point, all incarnations of Metroid had been 2D and somewhat cartoonish (if gritty) in style. Metroid Prime changed all that by giving all the enemies and environments a darker, more realistic look in a 3D environment.

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