Reader suggests BusinessWeek doesn't understand mag business
Interesting responses to Ben Elgin's BW article on Google's fizzling foray into magazine ads. One reader, Labeler2003, writes: "Come on Business Week. You know more about print advertising than this article shows. Running ads for products that are not targeted specifically at the publication's readers, and only running them for one month is not going to work no matter who sold you the ads. The problem with Google Print Ads is that people who don't know what they are doing are buying ads that won't work."
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