On Its 20th Birthday, Acura Looks Ahead

Spurred by an increasingly affluent U.S. middle class, Honda launched the brand in 1986 -- to great success. Now what?

It was a questionable move at the time. Even Honda Senior VP John Mendel admits he had his uncertainties as an outside observer. But in the 20 years since American Honda launched its Acura division, a revolution has occurred in the luxury market. And Acura continues to challenge the best from its rivals.

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