High Times for Luxury Watchmakers

On the eve of the industry's trade show in Switzerland, brands like Omega and TAG Heuer are seeing huge sales and booming exports

Time, as the adage goes, is money. For luxury watchmakers these days, time is a great deal of money indeed. High-end tickers, from the dainty and diamond-encrusted Cartier, to the solid-gold Rolex and the sporty-chic Omega, are selling quicker than a New York minute. Watch exports from Switzerland, where most of these pricey timepieces are made, rose 11% last year, to more than $9.5 billion, according to the Federation of the Swiss Watch Industry.

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