Auto Journalism's New Speed

Editor John Neff of discusses how the site managed to acquire 3 million regular visitors in less than two years

In the ancient pre-Internet days, which is only ten year ago, consumers and car buffs got their information from the monthly glossy magazines and newspapers’ weekend auto sections. The new reality of always-on, instant information has changed everything – from the frequency and volume of information to the very identity of the major publishers.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.