What should we call "content?"

Interesting flaps from Doc Searls and Sheila Lennon about tech lexicon.
Stephen Baker

Interesting flaps from Doc Searls and Sheila Lennon about tech lexicon. "Content-producing consumers." I agree it grates on the ears. I don't mind the idea that consumption extends beyond the realm of eating (and tuberculosis). What I object to is "content." Such a bland and empty word. I should do a search to see if I've ever been guilty of using it in BW. (I'm sure I've used it on this blog, where I'm a lot less careful about jargon.) Trouble is, content groups a host of more specific words, like songs, pictures, articles and videos. Stuff, material, products, offerings aren't much better. Anyone have an alternative?

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