Online Marketing: Hiring vs. Outsourcing

If you’ve got the time and inclination, doing online marketing yourself will be more cost-effective than hiring a dedicated employee or outsourcing to an agency. In the beginning, however, there’s often a steep learning curve and it could also be quite time-consuming and potentially frustrating.

All small-business owners are entrepreneurial, and that suggests a hands-on orientation. When it comes to online marketing, however, you may want to hand off the execution to someone else.

Online marketing in its many and varied forms may be conceptually simple but is often complex to effectively implement. Before going further, let’s step back and examine what the term “online marketing” means. What does it encompass?

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