Can Alienware Keep Its Cool?

It was an obsession with computer flight-simulators that got Nelson Gonzalez interested in building computers tricked out for gaming. In late 1996, he and partner Alex Aguila maxed out their credit cards to the tune of $13,000 to start Alienware, a boutique maker of computers aimed at obsessive gamers. Their goal: to sell between 50 and 100 machines a month. Last year they sold about 60,000 high-end machines, booking more than $173 million in sales.

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