Not Everyone Needs a Goal

Videogame theorist and academic Jesper Juul outlined in his GDC keynote the role "goal-less" games can play in widening the market

In his Serious Games Summit keynote speech, "A New Kind of Game: Broadening The Idea Of What Games Can Be", Juul explained that open-ended games that provide a multitude of meaningful choices will attract a broader audience. A wider range of potential and current gamers could be attracted to games with no or optional goals.

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