Marketing On Demand

An epiphany from watching a super cool video about the building of the massive new double-decker Airbus A380.
Heather Green

I just watched a 7 minute advertisement online. Willingly. And i am still trying to get my head about it. My Dad, who was a fighter pilot, sent me a link to a short video that's on Google about the building of the mammoth, new double-decker Airbus A380. The clip was full of tension and excitement and at the end I found myself rooting for a plane to take off....yikes.

My epiphany is here's marketing on demand. In abstract (and ok, with movie trailers), I always got that concept. But just as there is a huge strength in the fragmentation of the content audience, there's something to be said for the fragmentation of the marketing audience.

One nitpick though. I can't find an easy way to share this on Google Video.

Before it's here, it's on the Bloomberg Terminal.