For Germany, a Cup of Plenty?

The World Cup is big business for the host country, and this year Germany has the honors. Here's S&P's look at the likely impact

Less than three months before the soccer World Cup kicks off in Germany on June 9, the nation's football fans are biting their nails over the recent poor performance of their team. But whatever the home team's fortunes, the German consumer goods, retail, and tourism sectors are likely to score big from Germany hosting the tournament. Sales will be accelerated by the spending sprees of the 3.5 million football fans expected to flock to matches, including about 1 million visitors from abroad, as well as by related spending by people watching at home.

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