The Future of Advertising, According to Microsoft

Joanne Bradford, the head of sales at Microsoft's MSN service, stops by to talk advertising.
Heather Green

Joanne Bradford, the head of sales at Microsoft's MSN service stopped in yesterday to talk about advertising. About 10 reporters piled into the conference room to meet her, so you can see what we're wondering about these days....Bradford was in charge of North American ad sales for BusinessWeek, so she could give her take on traditional publishing as well as digital advertising.

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