Google Shows Surfers the Money

The search giant's new finance feature does more than supply stock quotes. It could also keep visitors from going elsewhere

Time was, users called up that pristine Google page for one reason: finding other Web sites. And Google was all too happy to oblige. Google collects revenue from companies whose ads appear alongside search results. Turnover is welcome. The more clicks to an advertised site -- away from Google -- the higher the sales.

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