Samsung's Flashy Future

Moon Ihlwan

Samsung Electronics President Hwang Chang Gyu loves to liken the sudden growth in demand for flash chips to the California gold rush of 1849. Hwang, who runs Samsung’s chip division, argues that Apple’s iPod Nano--which uses flash instead of a hard drive--is just the first of a wave of mobile devices that will adopt the technology. Nano’s ultra-thin shape was possible thanks to flash chips, which don’t have any mechanical parts and retain data even when a device’s power is turned off.

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