Gameloft's Guillemot on Mobile Gaming

The CEO of the Ubisoft subsidiary discusses the differences between the American and European markets, how they evolved, and where they're headed

Is the U.S. mobile game market really that far behind that of Europe's? This certainly seemed to be common knowledge, as recent as just last year. The mobile industry however, even more so than other technology sectors, is in a constant state of change. American handset technology caught up with Europe quite rapidly, so it seems only a matter of time until American attitudes towards mobile gaming mirrors that of Europe, as well.

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