Emerging Markets Beckon World Carmakers

Imagine a rapidly growing economy in which billions of increasingly affluent citizens cannot wait to buy their first car and take to the freedom of the open road. No, this isn't a multinational auto executive's fantasy: it is the reality of China and India. As demand starts to stagnate in the West's mature and saturated automotive markets, the East's full growth potential is becoming apparent to the world's carmakers.

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