A Primer in CRM

Customer relationship management is the key to keeping your network up to date and your employees on the ball

Smart salespeople leverage their strengths and get help with their weaknesses. For many of us, organization isn't one of our strong points. Keeping track of which customers to follow up with when, how, and, most importantly, why usually requires some support. Hence, a few decades ago a new industry was born -- CRM, customer relationship management.

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