Wall Street Doesn't Get Apple or Innovation.

So we have TheStreet.Com's senior writer wringing his hands over Apple because it is
Bruce Nussbaum

So we have TheStreet.Com's senior writer wringing his hands over Apple because it is "holding the line" on spending on innovation and wondering if this frugality will hurt its amazing product development. Oh, when will they ever learn? It isn't the amount of money spent on R&D, its the innovation efficiency and productivity that counts.

P&G's spending on R&D has declined (some) under AG Lafely and its innovation has jumped sharply thanks to its use of open-source innovation methods. But bone-heads in the financial arena don't get innovation and just count the dollars spent on R&D to measure it and project future revenue and profit growth.

TheStreet.Com should give Doblin's Larry Keeley a call. He can fill them in and maybe help them make a little money too.

And thanks to Signal Vs. Noise for tipping me off on this. It's one of my favorite innovation/design blogs.

Before it's here, it's on the Bloomberg Terminal.
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