An Airline With A Deafening Roar

Habib Fekih was traveling in the Mideast as a salesman for European planemaker Airbus in 1985, the year Dubai's ruling family set up a dinky airline called Emirates to shuttle Pakistani workers between Dubai and Karachi aboard two leased planes. ``Nobody believed Emirates could be a successful airline,'' recalls Fekih, who now heads Airbus' Mideast subsidiary. ``It was the joke of the day.''

To continue reading this article you must be a Bloomberg Professional Service Subscriber.