Tellme's Naughty Schoolboy

Angus Davis hacked his school's phones and never quite found time for college, but none of that is chilling the Street's enthusiasm for what is likely to be a very hot IPO

It started with a prank. While attending the prestigious Phillips Academy Andover, Angus Davis hacked into the high school's phone system, letting fellow students make free long-distance calls. By the time the hoax was detected five months later, half the school was making free calls to as far away as Hong Kong and Andover racked up thousands of dollars in bills from kids dialing 1-900 lines.

That wasn't the first offence, and it ended up getting Davis suspended. The episode was especially embarrassing since his dad and grandfather graduated from Andover (before attending Yale and Harvard Law).

A decade later, Davis is still tinkering with phones, but with considerably better results. After a stint at Netscape, Davis co-founded Tellme, whose technology helps users search for information using phones. launched in 1999, Tellme has achieved profitability and generates more than $100 million in annual sales.


Although Tellme hasn't announced plans for a share sale, the Mountain View, Calif.-based company is considered a likely contender for an initial public offering as early as this year (see BW Online, 9/12/05, "Tech IPOs are Clicking Again". Lise Buyer, the former investment banker who helped shepherd Google (GOOG) through its 2004 IPO, joined Tellme last year. Morgan Stanley's Mary "Queen of the Net" Meeker last year told BusinessWeek that Tellme is "one of the companies we're most interested in."

Why all the buzz? Tellme's software and network help users search for information via wireline and wireless phones. Its technology powers automated voice-directory assistance on more than 1 billion calls a year placed via the wireless networks operated by Verizon (VZ) and Cingular.

Tellme's speech-recognition technology helps E*Trade (ET) customers navigate voice menus for stock quotes and automates American Airlines baggage claims. Want ringtones? Movie tickets? Tellme helps you do that too -- all over the phone. Tellme "has matured and demonstrated its ability to handle large accounts successfully," says Forrester Research analyst Elizabeth Herrell.


And it's happened pretty quickly. After high school, Davis took what he thought would be a year off before college. In time he got a marketing internship at Netscape, where he was soon hired as a product manager, becoming the Web browser's youngest full-time employee. Before long, he was heading a 25-person team. His jobs included prototyping browser technology and tackling the merger with America Online (TWX) in 1999. There were a lot of Mountain Dew-fueled weekends, Davis says of his Netscape days. "It was good preparation for Tellme," he says.

Davis and his former boss at Netscape, Mike McCue, co-founded Tellme in the midst of Silicon Valley's technology boom, opening for business in a 3,000-square-foot rented body shop in Palo Alto, Calif. The entrepreneurial duo built bunk beds above their desks and worked around the clock. Amid the dot-com bust, the company underwent painful layoffs and, like many startups of the era, shifted its business model.

But unlike so many peers, Tellme survived. And over the years, Davis and McCue managed to raise $250 million in four rounds of equity funding from the likes of former Netscape CEO Jim Barksdale and reknowned venture capital firms Kleiner Perkins Caufield & Byers and Benchmark Capital.


Davis has made an impression on customers as well. "When I first met him, I was shocked at how young he was," says Joel Horton, an executive director at Verizon. "But I talked with him on the phone and e-mail beforehand, and the impression was, this is a person with serious thoughts and skills."

To be sure, Tellme doesn't have the market to itself. Competitors include BeVocal, Intervoice, and Voxeo.

But, says Forrester's Herrell, Tellme rose to "the top in this space, for sure."

Davis is ever on the hunt for ways to keep it there. He says that in the next two to three years, Tellme will integrate voice and text capabilities with images, video, and sound. Consumers who use voice prompts for movie information might get a color map with theater directions delivered straight to their cell phone. Tellme's staff of 340 is expected to grow about 30% this year.


The search for new recruits, ideas, and technologies takes Davis all over the country. At the end of a typical trip, Davis will churn out a 200-page report in a matter of days, says McCue, Tellme's chief executive. "Angus was always on the leading edge, defining where we needed to go," he says. As someone who can't remember life without the Internet, "he tends to get it sooner."

On the rare days he's not on the road, Davis works from a home office in Providence, R.I., where his desk is littered with photos of friends and members of his family. Entrepreneurial tendencies are in his blood: His father is a Boston lawyer who counsels biotech and pharmaceutical startups, and his mother is CEO of software outfit EstateWorks, an online estate-planning tool.

Davis, who never did mske it to college, also finds himself addressing prep school and university audiences regularly. He's a frequent speaker at UC Berkeley's Haas School of Business, where a case study on Tellme has been taught for more than five years.


A message Davis tries to pass on: Don't follow in my footsteps. "I encourage them to go to college -- do as I say, not as I do," says Davis, who serves on the advisory committee for Stanford University's technology and entrepreneurship programs and judges its undergraduate and graduate annual $50,000 startup competitions (see our slide show). His career, he says, featured "lots of good luck that might not be easy to replicate."

Davis' outlook on schooling has come a long way indeed. David Burnham is former headmaster at the Moses Brown School, where Davis got most of his education. Davis was frequently summoned to Burnham's office for failing to "discipline himself to do his homework," recalls Burnham.

Now, Davis volunteers for several hours two days a week as a teacher's assistant at the Paul Cuffee School, where Burnham is president of the board. "You saw [back then] that though he was having a hard time, he'd be a successful person," says Burnham. "We just all had to wait for it to come out." Judging from Tellme's prospects, it appears waiting is over.

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