McClatchy's Big Bet on Old Media

If newspapers have a future, the $4.5 billion deal for Knight Ridder could be a bargain. But that's a big "if"

Gary Pruitt, the chairman and CEO of Sacramento-based McClatchy (MNI), sounded convincingly authoritative when he answered a reporter's inquiry about the speed with which newspapers' classified ads will move to mobile platforms like cell phones. "In five years," he said, "17.2% of all classifieds will be delivered on mobile devices."

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