Apple Needs to Lead, Not Follow, On Hearing Loss Debate

Peter Burrows

One reason for Apple's loyal following, and its remarkable resurgence in recent years, is that it is more focused on addressing its customers' problems than many other companies. It can usually be counted on to take quick action, either proactively (say, by adding neat new features to its products that you never realized you needed, such as the MagSafe power adapter on the MacBook Pro) or reactively. For example, it won high marks last year by quickly responding to concerns from privacy experts about its ministore; within days, it had given iTunes users the ability to turn off the feature if they wished. And in recent days has shown its ability to deal with rising concerns about malware on the Mac.

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