Nucleus to SAP: Gotcha!

Steve Hamm

And we thought the war of words between software giants SAP and Oracle was bad. Now the German company that dominates the corporate application market is trading verbal jabs with a feisty little market research outfit, Nucleus Research, which challenges SAP’s advertising claim that its customers are much more profitable than others. Tech ROI-doubter Nicholas Carr has weighed in--demanding that SAP release the study it based its claim upon. The spat highlights the risks of making bold claims about technology’s effectiveness. As it stands right now, SAP’s stature may be hurt more than helped by its marketing campaign.

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