The Art of First Impressions

People form opinions in a flash. So the trick is to create ads that ingratiate without coming on too strong

Have you heard of the term "speed dating"? It's the latest trend for time-starved singles in major metropolitan areas. A host of new entrepreneurs have risen up to take advantage of the craze, forming companies with descriptive names such as 8 Minute Dating, Hurry Date, and PreDate.

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