East Meets West on the Champs-Elysées

Targeting Asian tourists, Louis Vuitton's new Paris flagship defies French expectations of luxury

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Louis Vuitton did not open its glitzy new Paris flagship last October for the two million Parisians that are a mere minority in the City of Light, but for the approximately 25 million tourists who mob the French capital annually. Though the mega-emporium happens to be situated on the Champs-Elysées at the corner of the chic Avenue George V — a five-minute stroll from the Arc de Triomphe — its real location is a pricey piece of real estate in the imaginations of people worldwide for whom Paris is first and foremost a shopping destination.

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