Keep Experimenting, Apple

I'm glad to see signs that Apple may be showing more flexibility in its pricing philosophy on the iTunes front. Yesterday, it began selling so-called
Peter Burrows

I'm glad to see signs that Apple may be showing more flexibility in its pricing philosophy on the iTunes front. Yesterday, it began selling so-called "Multi-Pass" packages of Comedy Channel's The Daily Show and The Colbert Report, that let you buy 16 episodes for $9.99. And Apple Insider ran a story a few days ago suggesting Apple may have commissioned a third party survey, to gauge viewer interest in a video-on-demand service using iTunes that would might let viewers choose from 1,000 movies for a monthly fee, possibly for as low as $10.

I don't know if Apple was really behind this survey, and the Muli-Pass offering is hardly a radical leap into a new pricing model. But I hope we're seeing a change from Apple's religious devotion to the a la carte model. While I agree that Apple's simple pricing structure is main reason for iTunes' huge success, it's time to find out how else folks might want to buy.

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