New CEO's Hole Story

Krispy Kreme's Brewster -- the man who once turned around Planters nuts -- discusses why he took the job. Plus: the pesky accounting thing

In his 23 years in the packaged-food business, Daryl Brewster has helped turn around his share of troubled brands: The 49-year-old marketer was part of the team that revived Campbell's Soup (CPB) in the 1980s and, more recently, the Planters division for Kraft (KFT). But he may now face his biggest challenge yet as the new CEO of Krispy Kreme Doughnuts (KKD), which is still trying to recover from an accounting scandal and ill-fated expansion under prior management.

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