But Enough About Me. What Do You Think About Office Pirates?

I am currently mulling a column about the new Time Inc. launch Office Pirates, and I want to know what you think about it.

Office Pirates is bizarre and freakish and entirely un-Time Inc. All of which are conceptually very good things, given what it’s trying to do. It’s Time Inc.’s lad magazine, although it’s not a lad magazine at all. It’s a destination site for the young male office worker in need of time to kill, and has a bunch of viral videos, places for the disgruntled and seething to sound off and other very male goof-off fare.

Here’s what I want to know:

What do you think of it? Is it funny or is it just trying-to-be-funny?

Can something dreamed up and created specifically to be a viral video—the short-take stuff like “Lazy Sunday” that become online phenomena—work as well as the stuff that becomes viral organically?

Can a big media company make a real business around viral videos and bizarre only-on-the-Web jokes?

I’m curious to hear your thoughts.

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