Star Potential for Sirius Stock

Shock jock Howard Stern's arrival is increasing visibility for the satellite-radio outfit, says Standard & Poor's analyst Tuna Amobi

We think Sirius Satellite Radio (SIRI) will be a key beneficiary of a continued ramp-up in the penetration of satellite radio. We believe the arrival of shock jock Howard Stern in January, 2006, was a watershed event for Sirius, extending its breadth of compelling programming, and building increased awareness for this nascent category.

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