Bag Borrow or Steal

Sarah Lacy

This time it's not my horrible pun in the headline-- that's the name of a Seattle startup wants to be the Netflix for ladies' luxury goods from Tiffany's jewelry to Chanel handbags. You pay a monthly fee, about $20, $50 or $100, and get to "rent" handbags or jewelry and keep them as long as you like. When you're sick of an item, you mail it back and get a new one. Investors aren't put off by the mouthful of a name: The company is announcing an $8.25 million round tomorrow. They’ve raised almost $12 million to date.

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