Enthusiasm and Confusion

Despite growing sales, auto execs say the HEV market share will stay low through 2012. One problem: consumers are unsure about hybrids' benefits

U.S. hybrid sales are strong, and consumer surveys show strong likelihood of continued market uptake. J.D. Power and Associates reports that U.S. hybrid electric vehicle sales volumes are anticipated to grow by 268% between 2005 and 2012. Hybrid sales will increase to 780,000 vehicles in 2012, up from 212,000 in 2005, according to the most recent update of the automotive industry analysis firm's Automotive Forecasting Services. The hybrid electric vehicle market has grown from two models and fewer than 10,000 vehicles sold in 2000 to 11 models in 2005.

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