Vanzura Shaking Things UP at GM

It didn’t take Liz Vanzura long to leave her mark on Cadillac. Just a month after taking over as global marketing director at Cadillac, she sent about half the Caddy ad work from Leo Burnett to Boston, MA-based Modernista—about $150 million to $200 million worth. Modernista is the ad agency that handles Hummer,and produces arguably the best and most consistent ad work for the automaker. Vanzura was marketing chief on Hummer before going to Caddy.

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