At Home With Nintendo

Marketing exec Perrin Kaplan says the company's strategy includes finding and reawakening "dormant" game players

We visited Kaplan at Nintendo's offices in Redmond, WA where the company is plotting to turn the tables on its larger rivals in the console space. The firm has offered a dazzling handheld launch in the form of DS, boosted by interesting and innovative games that have more than made up for the hardware's relative lack of aesthetic style and grace.

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