Sell, Sell, Sell

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When starting a business, your No. 1 goal should be sales. Marketing and advertising are often too costly for most new businesses, so sales will have to be generated the old-fashioned way — pounding the pavement, meeting people, and leveraging your relationships. Spend 70% or more of your time generating business. Too many entrepreneurs want to spend the bulk of their time delivering the product: They neglect the sales pipeline at their peril.

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