Apple's Latest Audio Offensive

Purists can sniff that the new Hi-Fi speaker system is a glorified boom box, but for Microsoft and others the message is clear: Jobs &Co. are coming on strong

There was definitely a different energy at the Apple (AAPL) product introduction on February 28. These events are typically held before thousands at San Francisco's Moscone Center, not the far smaller auditorium at Apple's headquarters in Cupertino, Calif. And Apple Chief Executive Steve Jobs just wasn't his usual virtuoso self.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.