Rebirth of a Classic at Toyota
It sounded like a simple assignment. Jin Kim and two other designers at Toyota Motor's (TM) Calty design studio in Newport Beach, Calif., were asked in early 2002 to come up with competing prototypes for a new vehicle that would target young buyers.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.