Asian Auto Makers Cruise into Geneva

This year's auto show sees European companies fighting off competition with new designs, safety features, and technology

Slide Show >>

Will 2006 be the year the Asian auto makers finally steal the buzz at the upcoming Geneva Auto Show, running from Mar. 2-12? Japanese and Korean cars are just beginning to gain traction in Europe. Old World car buyers have long snubbed their boring designs and cheap interiors, despite attractive sticker prices. But Asian executives took the lesson to heart. A new generation of Japanese and Korean models with more design pizzazz and refined interiors is now starting to power sales and boost market share.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.