Questions about podcasts on Apple's iTunes

Advertisers are frustrated with iTunes. But here's a prediction that iTunes will eventually charge elite users to keep data private.
Stephen Baker

The frustrations for advertisers are palpable. Here they have a grand opportunity with podcasts, and iTunes runs away with much of the industry and gives them no data. "Because they have no advertising plans, they have no motivation to provide us with details," laments Jeff Lanctot, general manager of Avenue A Razorfish, the largest buyer of online ads.

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