Web Mashups: Parlor Tricks or Real Businesses?

Rob Hof

VC Peter Rip loves Web , but he wonders if too many of them will find it difficult to transform themselves from cool combinations of sites to sustainable businesses. It's a sobering post leading up to next week's Mashup Camp, which has garnered so much interest that there's a second, alternative conference to handle the overflow demand. But if mashups are to be more than the fad of the day, the issues Rip raises will need to be dealt with.

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