Podbridge: Podcasting Metrics Please

A little on Podbridge, a new startup that help podcasters and advertisers track who is actually listening to podcasts (not just downloading them).
Heather Green

My podcast series on the business of podcasting makes it clear to me that podcasters who want to sell ads still lack the most basic metrics. This is all early days, absolutely. And most podcasters--90% to 95%--won't make money. But there will be some money to be made here and an opportunity for companies who can help podcasters do that.

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