Google is like primitive stone chisel

An online book on starting a business features Google ads for lawnmower blades. The point: search is primitive, and has near limitless growth potential.
Stephen Baker

Why is Internet search the industry of the future? Because today's versions are so excruciatingly primitive. The engines are implacable and undiscriminating, a little like the giant food processors in Upton Sinclair's The Jungle, which treated fallen factory workers as just another pig.

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