Index Ventures Shines $4M on

Justin Hibbard

Aimed at teen and pre-teen girls, lets users dress celebrity dolls in sassy get-ups. Think paper dolls, only paperless. One-name entrepreneur Liisa started the Stockholm-based site as, a personal project, in 2002. The venture now boasts 900,000 registered members. Advertising is the only visible means of support, though one can foresee the possibilities: selling clothes, celebrity merchandising, collecting consumer info, etc. Index Ventures has led a $4 million series A investment. Mattias Miksche, former founder and CEO of E*Trade in Germany and Scandinavia, has joined as CEO.

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