Video, Advertising, and Online

Why were video downloads available at first online for only $1.99 and not free, through some ad-supported model? One ad exec thinks its just a sign of how fast things are moving online.
Heather Green

I chatted with Tracey Scheppach, an exec at the ad agency Starcom who's in charge of figuring out how to advertise on all this new digital video online, on cell phones, on cable video on demand.

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