Use Free Web Site, or Build Your Own?

Yahoo offers free Web sites to small businesses. You may ask, “Should I do this, or pay to build my own site?”

It seems as though I answer all of these questions with “it depends.” The short answer is: Yes, do it. The longer answer is: Do it as a short-term solution, and then build your own site.

If you’ve already got a site, skip to the article “Where Should I Put My Money, Toward a Better Web site Or More Online Marketing?”

Be warned, the free Yahoo sites are quite basic. It’s a five-page wizard-driven product. One significant drawback is that you can’t use your own URL — you get an extension of a Yahoo URL (e.g.,

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Greg Sterling Ask the Internet & E-Commerce Expert

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