Corporate blogging is far bigger than it appears

Links to BW Online story about the growth of corporate blogging--inside the firewall
Stephen Baker

Here's an article I wrote for BW Online on corporate blogging. The idea is that few companies are blogging from executive suites, lots of them, from McDonald's to Cannondale Bicycles, are using blogs as communication tools. In many companies they're supplanting the corporate Intranet.

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