Some Lessons on RSS Ads from Feedburner

Feedburner CEO talks about some of the lessons the RSS service is learning about which ads works-and dont work-within RSS feeds.
Heather Green

This week I met with Dick Costolo, the CEO of Feedburner, and he clued me in on some odd but interesting insights his company is learning about ads and RSS. Feedburner manages, measures, and helps place ads in RSS feeds for big and small publisheres alike. The startup now handles 11 million subscriptions a day, up from 250,000 a year ago.

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