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All Together Now: "Marketing Is Everything"

Every aspect of your business -- from delivery trucks to signage and employees' attitudes -- helps to shape your outfit's image

Marketing is everything. Now that's a bold statement.

Wait a minute, you say. The engineers in product development would certainly take issue with that. So would the analysts in finance who have been studying price elasticity. And what about the warehouse -- it doesn't matter what you sell if they can't ship it right.